/* ============ Orvalis Media — design system ============ */
:root{
  /* ══ Paper & Clay ══ light, Swiss-editorial. Legacy token NAMES kept on purpose:
     --ink is the page ground, --bone is the text, --gold is the clay accent. */
  --paper:#F3F0E9; --paper-2:#EAE6DC; --white:#FFFFFF;
  --ink:#F3F0E9; --ink-2:#FFFFFF; --ink-3:#EAE6DC; --ink-solid:#16181B;
  --bone:#16181B; --dim:#45494F; --mute:#55595F;
  --rule:rgba(22,24,27,.16); --rule-soft:rgba(22,24,27,.075);
  --gold:#B4432B; --gold-deep:#8E3220; --clay:#B4432B; --clay-text:#9E3722;
  --blue:#2F5FA8; --moss:#0E8A5F; --ochre:#8F6200; --plum:#7C3F96;
  --good:#1E7B34; --bad:#B3261E; --warn:#8A6100;
  --display:"Archivo",-apple-system,"Helvetica Neue",Helvetica,Arial,sans-serif;
  --sans:"Inter Tight",-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
  --max:1680px; --r:2px; --gut:clamp(24px,5vw,88px);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--ink);color:var(--bone);
  font-family:var(--sans);
  font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gut)}
.wrap.narrow{max-width:1120px}
.display{font-family:var(--display);font-weight:400;letter-spacing:-.01em;line-height:1.07}
.eyebrow{font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold);font-weight:600;margin:0 0 16px}
.lede{font-size:18px;color:var(--dim);max-width:62ch;margin:0}
.center{text-align:center}
.center .lede{margin-left:auto;margin-right:auto}

/* ---------- buttons ---------- */
.btn{display:inline-block;text-decoration:none;border:1px solid var(--gold);color:var(--gold);
  padding:11px 22px;border-radius:var(--r);font-size:13px;letter-spacing:.07em;text-transform:uppercase;
  font-weight:600;transition:background .18s,color .18s;cursor:pointer;background:transparent;font-family:inherit}
.btn:hover{background:var(--gold);color:var(--ink)}
.btn-solid{background:var(--gold);color:var(--ink)}
.btn-solid:hover{background:#C65A3E;border-color:#C65A3E;color:var(--ink)}
.btn-lg{padding:14px 30px;font-size:14px}

/* ---------- header ---------- */
header.site{position:sticky;top:0;z-index:50;background:rgba(243,240,233,.88);
  backdrop-filter:saturate(140%) blur(12px);border-bottom:1px solid var(--rule)}
.bar{display:flex;align-items:center;justify-content:space-between;height:72px;gap:20px}
.logo{display:flex;align-items:center;gap:11px;text-decoration:none;flex-shrink:0}
.logo svg{display:block}
.logo .lw{display:flex;flex-direction:column;line-height:1}
.logo .lw b{font-family:var(--display);font-weight:400;font-size:21px;letter-spacing:.10em}
.logo .lw span{font-size:8.5px;letter-spacing:.42em;text-transform:uppercase;color:var(--gold);margin-top:3px}
nav.main{display:flex;align-items:center;gap:30px}
nav.main a{font-size:14px;color:var(--dim);text-decoration:none;letter-spacing:.01em}
nav.main a:hover,nav.main a.on{color:var(--bone)}
nav.main a.on{position:relative}
nav.main a.on:after{content:"";position:absolute;left:0;right:0;bottom:-8px;height:1px;background:var(--gold)}
.nav-toggle{display:none}
label.burger{display:none;cursor:pointer;padding:8px;margin-right:-8px}
label.burger span{display:block;width:22px;height:2px;background:var(--bone);margin:5px 0;transition:.2s}
@media(max-width:900px){
  label.burger{display:block}
  nav.main{position:fixed;inset:72px 0 auto 0;background:var(--ink-2);border-bottom:1px solid var(--rule);
    flex-direction:column;align-items:flex-start;gap:0;padding:10px 24px 22px;display:none}
  nav.main a{padding:13px 0;font-size:16px;width:100%;border-bottom:1px solid var(--rule-soft)}
  nav.main a.on:after{display:none}
  nav.main .btn{margin-top:16px;text-align:center;width:100%}
  .nav-toggle:checked ~ nav.main{display:flex}
}

/* ---------- hero ---------- */
.hero{position:relative;border-bottom:1px solid var(--rule);overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center;padding-top:96px;padding-bottom:96px}
.hero h1{font-size:clamp(38px,5.4vw,64px);margin:0 0 24px;max-width:17ch}
.hero h1 em{font-style:italic;color:var(--gold)}
.hero-cta{margin-top:34px;display:flex;gap:14px;flex-wrap:wrap}
.hero-note{margin-top:22px;font-size:13px;color:var(--mute)}
.hero-visual{position:relative}
.hero-visual .ph{border:1px solid var(--rule);border-radius:4px;overflow:hidden;box-shadow:0 18px 44px rgba(22,24,27,.13)}
.hero-visual .ph img{width:100%;height:420px;object-fit:cover}
@media(max-width:920px){.hero-grid{grid-template-columns:1fr;padding-top:64px;padding-bottom:64px}.hero-visual .ph img{height:300px}}

/* floating kpi card */
.float-kpi{position:absolute;left:-26px;bottom:-24px;background:var(--ink-2);border:1px solid var(--rule);
  border-radius:4px;padding:16px 20px;box-shadow:0 12px 30px rgba(22,24,27,.14);min-width:200px}
.float-kpi .t{font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.float-kpi .v{font-family:var(--display);font-size:30px;color:var(--gold);line-height:1.15}
.float-kpi .d{font-size:12px;color:var(--dim)}
@media(max-width:920px){.float-kpi{left:12px;bottom:12px}}

/* ---------- marquee ---------- */
.marquee{border-bottom:1px solid var(--rule);background:var(--ink-2);overflow:hidden;padding:15px 0;white-space:nowrap}
.marquee .track{display:inline-block;animation:mq 36s linear infinite}
.marquee span{font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--mute);margin:0 26px}
.marquee i{color:var(--gold);font-style:normal}
@keyframes mq{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.marquee .track{animation:none}}

/* ---------- sections ---------- */
section{padding:96px 0;border-bottom:1px solid var(--rule)}
section.tight{padding:72px 0}
@media(max-width:640px){section{padding:64px 0}}
.sec-head{max-width:64ch;margin-bottom:52px}
.sec-head h2{font-size:clamp(30px,4vw,46px);margin:0 0 16px}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-foot{margin-top:44px}

/* ---------- stats band ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
.stats .st{background:var(--ink-2);padding:34px 28px}
.stats .k{font-family:var(--display);font-size:clamp(30px,3.4vw,44px);color:var(--gold);line-height:1.1;display:block}
.stats .v{font-size:13px;color:var(--dim);margin-top:8px;display:block}
@media(max-width:820px){.stats{grid-template-columns:repeat(2,1fr)}}

/* ---------- cards / grids ---------- */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:26px}
@media(max-width:900px){.grid-3{grid-template-columns:1fr}.grid-2{grid-template-columns:1fr}}
.card{background:var(--ink-2);border:1px solid var(--rule);border-radius:4px;padding:32px 28px;position:relative}
.card h3{font-family:var(--display);font-weight:400;font-size:24px;margin:0 0 12px}
.card p{color:var(--dim);font-size:15px;margin:0 0 16px}
.card .no{font-family:var(--display);color:var(--gold);letter-spacing:.12em;font-size:14px;display:block;margin-bottom:14px}
.card ul{margin:0;padding:0;list-style:none;border-top:1px solid var(--rule)}
.card li{font-size:14px;padding:10px 0 10px 18px;border-bottom:1px solid var(--rule-soft);position:relative}
.card li:last-child{border-bottom:0}
.card li:before{content:"";position:absolute;left:0;top:18px;width:6px;height:1px;background:var(--gold)}
.link-more{display:inline-block;margin-top:6px;font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--gold);text-decoration:none;font-weight:600}
.link-more:after{content:" →"}
.link-more:hover{text-decoration:underline}

/* ---------- case cards ---------- */
.case-card{display:block;text-decoration:none;background:var(--ink-2);border:1px solid var(--rule);border-radius:4px;overflow:hidden;transition:transform .18s,border-color .18s}
.case-card:hover{transform:translateY(-3px);border-color:rgba(180,67,43,.5)}
.case-card .im{height:230px;overflow:hidden}
.case-card .im img{width:100%;height:100%;object-fit:cover;transition:transform .4s}
.case-card:hover .im img{transform:scale(1.04)}
.case-card .bd{padding:24px 24px 26px}
.case-card .tag{font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.case-card h3{font-family:var(--display);font-weight:400;font-size:23px;margin:8px 0 10px;line-height:1.2}
.case-card .res{display:flex;gap:10px;flex-wrap:wrap;margin-top:14px}
.chip{font-size:12px;font-weight:600;color:var(--gold);border:1px solid rgba(180,67,43,.35);border-radius:2px;padding:4px 10px;letter-spacing:.03em}

/* ---------- dashboard mock ---------- */
.dash{background:var(--ink-2);border:1px solid var(--rule);border-radius:6px;overflow:hidden;box-shadow:0 18px 48px rgba(22,24,27,.11)}
.dash-top{display:flex;align-items:center;justify-content:space-between;padding:14px 20px;border-bottom:1px solid var(--rule);background:var(--ink-3)}
.dash-top .dt{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--dim)}
.dash-top .dots{display:flex;gap:6px}
.dash-top .dots i{width:9px;height:9px;border-radius:50%;background:var(--rule);display:block}
.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rule)}
.kpi{background:var(--ink-2);padding:18px 20px}
.kpi .t{font-size:10px;letter-spacing:.13em;text-transform:uppercase;color:var(--mute)}
.kpi .v{font-family:var(--display);font-size:27px;line-height:1.2;margin-top:4px}
.kpi .d{font-size:11.5px;margin-top:2px}
.up{color:#1E7B34}.down{color:#B3261E}
.dash-body{padding:22px 20px 10px;border-top:1px solid var(--rule)}
.dash-cap{font-size:11px;color:var(--mute);letter-spacing:.1em;text-transform:uppercase;padding:0 20px 16px}
@media(max-width:760px){.kpis{grid-template-columns:repeat(2,1fr)}}

/* ---------- charts ---------- */
figure.chart{margin:0;background:var(--ink-2);border:1px solid var(--rule);border-radius:4px;padding:26px 24px 18px}
figure.chart figcaption{font-size:13px;color:var(--dim);margin-bottom:18px}
figure.chart figcaption b{color:var(--bone);font-weight:600;display:block;font-size:15px;margin-bottom:2px}
.chart svg{width:100%;height:auto;display:block}
.legend{display:flex;gap:22px;margin:14px 2px 2px;flex-wrap:wrap}
.legend span{font-size:12.5px;color:var(--dim);display:flex;align-items:center;gap:8px}
.legend i{width:14px;height:3px;border-radius:2px;display:block}

/* ---------- quote / testimonials ---------- */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
@media(max-width:900px){.quotes{grid-template-columns:1fr}}
.quote{background:var(--ink-2);border:1px solid var(--rule);border-radius:4px;padding:30px 28px;display:flex;flex-direction:column}
.quote .qm{font-family:var(--display);font-size:46px;color:var(--gold);line-height:1;height:30px}
.quote p{color:var(--bone);font-size:15.5px;margin:8px 0 22px;flex:1}
.quote .who{border-top:1px solid var(--rule);padding-top:14px}
.quote .who b{display:block;font-size:14px;font-weight:600}
.quote .who span{font-size:12.5px;color:var(--mute)}
.bigquote{border-left:2px solid var(--gold);padding:6px 0 6px 28px;margin:44px 0}
.bigquote p{font-family:var(--display);font-size:clamp(20px,2.6vw,27px);line-height:1.45;margin:0 0 14px;font-style:italic}
.bigquote span{font-size:13px;color:var(--mute)}

/* ---------- steps / timeline ---------- */
.steps{counter-reset:s;display:grid;gap:0}
.stepr{display:grid;grid-template-columns:90px 1fr;gap:28px;padding:34px 0;border-top:1px solid var(--rule)}
.stepr:last-child{border-bottom:1px solid var(--rule)}
.stepr .wk{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);padding-top:6px}
.stepr h3{font-family:var(--display);font-weight:400;font-size:25px;margin:0 0 10px}
.stepr p{color:var(--dim);margin:0;font-size:15.5px;max-width:70ch}
.stepr ul{margin:14px 0 0;padding:0;list-style:none}
.stepr li{font-size:14px;color:var(--dim);padding:7px 0 7px 18px;position:relative}
.stepr li:before{content:"";position:absolute;left:0;top:15px;width:6px;height:1px;background:var(--gold)}
@media(max-width:640px){.stepr{grid-template-columns:1fr;gap:8px;padding:26px 0}}

/* mini process strip (home) */
.mini-steps{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
.mini-steps .ms{background:var(--ink-2);padding:26px 22px}
.mini-steps .n{font-family:var(--display);color:var(--gold);font-size:15px;letter-spacing:.1em}
.mini-steps h4{font-size:15.5px;margin:10px 0 6px;font-weight:600}
.mini-steps p{font-size:13px;color:var(--dim);margin:0}
@media(max-width:900px){.mini-steps{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.mini-steps{grid-template-columns:1fr}}

/* ---------- checklist ---------- */
.check{margin:0;padding:0;list-style:none}
.check li{padding:12px 0 12px 34px;border-bottom:1px solid var(--rule-soft);position:relative;font-size:15px;color:var(--dim)}
.check li:before{content:"✓";position:absolute;left:0;top:11px;color:var(--gold);font-size:15px}

/* ---------- faq ---------- */
.faq{border-top:1px solid var(--rule)}
.faq details{border-bottom:1px solid var(--rule)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:18px;
  padding:22px 4px;font-family:var(--display);font-size:20px}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";color:var(--gold);font-size:24px;font-family:var(--sans);flex-shrink:0}
.faq details[open] summary:after{content:"–"}
.faq .a{padding:0 4px 24px;color:var(--dim);font-size:15.5px;max-width:75ch}

/* ---------- forms ---------- */
form.f{max-width:640px}
.frow{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:620px){.frow{grid-template-columns:1fr}}
.fg{margin-bottom:18px}
.fg label{display:block;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--dim);margin-bottom:8px;font-weight:600}
.fg input,.fg select,.fg textarea{width:100%;background:var(--ink-2);border:1px solid var(--rule);border-radius:var(--r);
  color:var(--bone);padding:13px 14px;font-size:15px;font-family:inherit}
.fg input:focus,.fg select:focus,.fg textarea:focus{outline:none;border-color:var(--gold)}
.fg textarea{min-height:140px;resize:vertical}
.fg select{appearance:none;-webkit-appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6'%3E%3Cpath d='M0 0l5 6 5-6z' fill='%23A8A49B'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center}
.fnote{font-size:13px;color:var(--mute);margin-top:14px}

/* ---------- cta band ---------- */
.cta-band{text-align:center;border-bottom:0;background:radial-gradient(ellipse 70% 90% at 50% 110%,rgba(180,67,43,.13),transparent 60%)}
.cta-band h2{font-size:clamp(32px,4.6vw,54px);margin:0 0 18px}
.cta-band .lede{margin:0 auto 34px}

/* ---------- page hero (inner pages) ---------- */
.page-hero{padding:84px 0 64px;border-bottom:1px solid var(--rule)}
.page-hero h1{font-size:clamp(36px,5vw,58px);margin:0 0 18px;max-width:20ch}
@media(max-width:640px){.page-hero{padding:56px 0 44px}}

/* ---------- case detail ---------- */
.case-hero-img{height:380px;overflow:hidden;border-bottom:1px solid var(--rule)}
.case-hero-img img{width:100%;height:100%;object-fit:cover}
@media(max-width:700px){.case-hero-img{height:230px}}
.case-meta{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule);margin:0 0 56px}
.case-meta div{background:var(--ink-2);padding:20px 22px}
.case-meta .t{font-size:10.5px;letter-spacing:.15em;text-transform:uppercase;color:var(--mute)}
.case-meta .v{font-size:15px;margin-top:5px}
@media(max-width:760px){.case-meta{grid-template-columns:1fr 1fr}}
.res-tiles{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule);margin:44px 0}
.res-tiles div{background:var(--ink-2);padding:30px 26px}
.res-tiles .k{font-family:var(--display);font-size:clamp(30px,3.6vw,44px);color:var(--gold);display:block;line-height:1.1}
.res-tiles .v{font-size:13.5px;color:var(--dim);margin-top:8px;display:block}
@media(max-width:700px){.res-tiles{grid-template-columns:1fr}}
.prose{max-width:74ch}
.prose h2{font-family:var(--display);font-weight:400;font-size:30px;margin:44px 0 14px}
.prose p{color:var(--dim);font-size:16px}
.prose strong{color:var(--bone)}
.next-case{display:flex;justify-content:space-between;align-items:center;gap:20px;border:1px solid var(--rule);background:var(--ink-2);border-radius:4px;padding:26px 30px;margin-top:64px;text-decoration:none}
.next-case b{font-family:var(--display);font-weight:400;font-size:22px}
.next-case span{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);display:block;margin-bottom:6px}
.next-case:hover{border-color:rgba(180,67,43,.5)}

/* ---------- media split ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
@media(max-width:880px){.split{grid-template-columns:1fr;gap:34px}}
.split .im{border:1px solid var(--rule);border-radius:4px;overflow:hidden}
.split .im img{width:100%;height:400px;object-fit:cover}
@media(max-width:880px){.split .im img{height:260px}}
.split h2{font-size:clamp(28px,3.6vw,42px);margin:0 0 16px}
.split p{color:var(--dim)}

/* ---------- platform badges ---------- */
.badges{display:flex;flex-wrap:wrap;gap:12px}
.badges span{border:1px solid var(--rule);border-radius:2px;padding:9px 16px;font-size:13px;color:var(--dim);letter-spacing:.05em}

/* ---------- legal ---------- */
.legal{padding-top:64px;padding-bottom:96px}
.legal>*{max-width:78ch}
.legal h1{font-size:clamp(32px,4.4vw,48px);margin:0 0 10px}
.legal .upd{font-size:13px;color:var(--mute);margin-bottom:44px}
.legal h2{font-family:var(--display);font-weight:400;font-size:24px;margin:38px 0 10px}
.legal p,.legal li{color:var(--dim);font-size:15.5px}
.legal ul{padding-left:20px}

/* ---------- footer ---------- */
footer.site{background:var(--ink-2);border-top:1px solid var(--rule);padding:64px 0 0}
.fgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:44px;padding-bottom:48px}
@media(max-width:860px){.fgrid{grid-template-columns:1fr 1fr}}
@media(max-width:540px){.fgrid{grid-template-columns:1fr}}
.fgrid p{color:var(--dim);font-size:14px;max-width:34ch;margin:14px 0 0}
.fgrid h4{font-size:11px;letter-spacing:.17em;text-transform:uppercase;color:var(--mute);margin:0 0 16px;font-weight:600}
.fgrid a{display:block;color:var(--dim);text-decoration:none;font-size:14.5px;padding:5px 0}
.fgrid a:hover{color:var(--bone)}
.fbot{border-top:1px solid var(--rule);padding:22px 0;display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap;font-size:13px;color:var(--mute)}
.fbot a{color:var(--mute);text-decoration:none}
.fbot a:hover{color:var(--bone)}

/* ============ v2 — wide, animated, panels ============ */
html.js [data-rv]{opacity:0;transform:translateY(30px);transition:opacity .75s ease,transform .75s cubic-bezier(.16,1,.3,1)}
html.js [data-rv].in{opacity:1;transform:none}
html.js [data-rv][data-d="1"]{transition-delay:.09s}html.js [data-rv][data-d="2"]{transition-delay:.18s}
html.js [data-rv][data-d="3"]{transition-delay:.27s}html.js [data-rv][data-d="4"]{transition-delay:.36s}
#pbar{position:fixed;top:0;left:0;height:2px;background:var(--gold);z-index:99;width:0;transition:width .1s linear}
.btn{position:relative;overflow:hidden}
.btn:after{content:"";position:absolute;top:0;left:-80%;width:50%;height:100%;transform:skewX(-20deg);
  background:linear-gradient(90deg,transparent,rgba(255,255,255,.35),transparent);transition:left .5s ease}
.btn:hover:after{left:130%}
header .logo path{stroke-dasharray:70;stroke-dashoffset:70;animation:ldraw 1.1s .15s cubic-bezier(.6,0,.3,1) forwards}
@keyframes ldraw{to{stroke-dashoffset:0}}
.uline{position:relative;white-space:nowrap}
.uline:after{content:"";position:absolute;left:0;bottom:4px;height:3px;width:0;background:var(--gold);transition:width 1s .5s cubic-bezier(.16,1,.3,1)}
html.js .heroed .uline:after,html:not(.js) .uline:after{width:100%}

/* hero v2 full-bleed */
.hero{background:radial-gradient(ellipse 60% 70% at 78% 30%,rgba(180,67,43,.09),transparent 60%)}
.hero-grid{grid-template-columns:1.05fr .95fr;padding-top:112px;padding-bottom:112px}
.hero h1{font-size:clamp(40px,4.6vw,76px);max-width:18ch}
.hero-visual .ph img{height:480px}
@media(max-width:920px){.hero-grid{grid-template-columns:1fr;padding-top:64px;padding-bottom:64px}.hero-visual .ph img{height:300px}}

/* client wordmark marquee */
.marquee.clients{padding:26px 0;background:var(--ink)}
.marquee.clients span{margin:0 44px;letter-spacing:.06em}
.marquee.rev .track{animation-direction:reverse}
.wm{font-size:19px;color:rgba(22,24,27,.5);text-transform:none;letter-spacing:.02em;transition:color .2s}
.wm:hover{color:var(--bone)}
.wm.serif{font-family:var(--display);font-size:22px;letter-spacing:.06em}
.wm.wide{letter-spacing:.34em;font-weight:600;font-size:15px;text-transform:uppercase}
.wm.ital{font-family:var(--display);font-style:italic;font-size:22px}
.wm.mono{font-weight:500;letter-spacing:.12em;text-transform:uppercase;font-size:15px}
.mq-label{font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--mute);text-align:center;padding:18px 0 0}

/* platform logo wall + partner badges */
.logo-wall{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
.logo-wall .lg{background:var(--ink-2);display:flex;align-items:center;justify-content:center;padding:34px 18px;
  font-size:19px;color:rgba(22,24,27,.55);transition:color .2s,background .2s;gap:10px}
.logo-wall .lg:hover{color:var(--bone);background:var(--ink-3)}
.logo-wall .lg b{font-weight:600;letter-spacing:.01em}
.logo-wall .lg svg{flex-shrink:0;opacity:.8}
@media(max-width:820px){.logo-wall{grid-template-columns:repeat(2,1fr)}}
.pbadges{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
@media(max-width:900px){.pbadges{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.pbadges{grid-template-columns:1fr}}
.pbadge{border:1px solid var(--rule);background:var(--ink-2);border-radius:4px;padding:24px;display:flex;gap:14px;align-items:center}
.pbadge .ic{width:40px;height:40px;border:1px solid rgba(180,67,43,.4);border-radius:50%;display:flex;align-items:center;justify-content:center;color:var(--gold);font-size:17px;flex-shrink:0}
.pbadge b{display:block;font-size:15px}
.pbadge span{font-size:12px;color:var(--mute)}

/* report panels — the "screenshots" */
.panel{background:var(--ink-2);border:1px solid var(--rule);border-radius:6px;overflow:hidden;box-shadow:0 14px 40px rgba(22,24,27,.10)}
.panel + .panel{margin-top:26px}
.panel-top{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:13px 18px;background:var(--ink-3);border-bottom:1px solid var(--rule)}
.panel-top .pt{font-size:11.5px;letter-spacing:.13em;text-transform:uppercase;color:var(--dim)}
.panel-top .dots{display:flex;gap:6px}.panel-top .dots i{width:9px;height:9px;border-radius:50%;background:var(--rule);display:block}
.ptable{width:100%;border-collapse:collapse;font-size:14px}
.ptable th{font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);text-align:left;padding:12px 18px;border-bottom:1px solid var(--rule);font-weight:600}
.ptable td{padding:13px 18px;border-bottom:1px solid var(--rule-soft);white-space:nowrap}
.ptable tr:last-child td{border-bottom:0}
.ptable tbody tr{transition:background .15s}
.ptable tbody tr:hover{background:rgba(22,24,27,.03)}
.ptable .cname{color:var(--bone);white-space:normal}
.ptable .cname i{font-style:normal;display:inline-block;width:8px;height:8px;border-radius:50%;background:#1E7B34;margin-right:10px}
.ptable .g{color:var(--gold);font-weight:600}
.ptable .num{color:var(--dim)}
.ptable tfoot td{border-top:1px solid var(--rule);color:var(--bone);font-weight:600;background:var(--ink-3)}
.tscroll{overflow-x:auto}
.panel .kpis{border-bottom:1px solid var(--rule)}

/* chart animations */
html.js .aline{transition:stroke-dashoffset 1.6s cubic-bezier(.4,0,.2,1)}
html.js .abar{transform:scaleY(0);transform-origin:center bottom;transition:transform .9s cubic-bezier(.16,1,.3,1)}
html.js .in .abar{transform:scaleY(1)}
html.js .aept{opacity:0;transition:opacity .4s 1.4s}
html.js .in .aept{opacity:1}

/* before / after */
.ba{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin:44px 0}
@media(max-width:760px){.ba{grid-template-columns:1fr}}
.ba .col{border:1px solid var(--rule);border-radius:4px;background:var(--ink-2);padding:28px}
.ba h4{margin:0 0 16px;font-size:11px;letter-spacing:.18em;text-transform:uppercase;font-weight:600}
.ba .before h4{color:var(--mute)}.ba .after h4{color:var(--gold)}
.ba ul{margin:0;padding:0;list-style:none}
.ba li{padding:10px 0 10px 22px;border-bottom:1px solid var(--rule-soft);font-size:14.5px;color:var(--dim);position:relative}
.ba li:last-child{border-bottom:0}
.ba .before li:before{content:"×";position:absolute;left:0;color:var(--mute)}
.ba .after li:before{content:"✓";position:absolute;left:0;color:var(--gold)}
.ba .after li{color:var(--bone)}

/* process timeline v2 */
.tlwrap{display:grid;grid-template-columns:300px 1fr;gap:72px;align-items:start}
@media(max-width:960px){.tlwrap{grid-template-columns:1fr;gap:40px}}
.tl-rail{position:sticky;top:110px}
@media(max-width:960px){.tl-rail{position:static}}
.tl-rail .tr-item{display:flex;gap:16px;align-items:baseline;padding:13px 0;border-bottom:1px solid var(--rule-soft);color:var(--mute);font-size:14.5px;transition:color .3s}
.tl-rail .tr-item .dot{width:9px;height:9px;border-radius:50%;border:1px solid var(--mute);flex-shrink:0;position:relative;top:-1px;transition:all .3s}
.tl-rail .tr-item.on{color:var(--bone)}
.tl-rail .tr-item.on .dot{background:var(--gold);border-color:var(--gold);box-shadow:0 0 0 4px rgba(180,67,43,.15)}
.tl-rail .tr-meta{margin-top:22px;font-size:12.5px;color:var(--mute);line-height:1.8}
.tl-rail .tr-meta b{color:var(--gold);font-weight:600}
.tl-track{position:relative;padding-left:44px}
.tl-track:before{content:"";position:absolute;left:10px;top:8px;bottom:8px;width:1px;background:var(--rule)}
.tl-fill{position:absolute;left:10px;top:8px;width:1px;background:var(--gold);height:0}
.tl-card{position:relative;background:var(--ink-2);border:1px solid var(--rule);border-radius:5px;padding:34px 34px 30px;margin-bottom:54px;overflow:hidden}
.tl-card:before{content:"";position:absolute;left:-40px;top:42px;width:11px;height:11px;border-radius:50%;background:var(--ink);border:2px solid var(--gold);margin-left:.5px}
.tl-card .big{position:absolute;right:16px;top:-12px;font-family:var(--display);font-size:120px;color:rgba(22,24,27,.045);line-height:1;pointer-events:none}
.tl-card .wk{display:inline-block;font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold);border:1px solid rgba(180,67,43,.35);border-radius:99px;padding:5px 13px;margin-bottom:16px;font-weight:600}
.tl-card h3{font-family:var(--display);font-weight:400;font-size:27px;margin:0 0 12px}
.tl-card p{color:var(--dim);margin:0;font-size:15.5px;max-width:72ch}
.tl-card ul{margin:18px 0 0;padding:0;list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:2px 26px}
@media(max-width:700px){.tl-card ul{grid-template-columns:1fr}}
.tl-card li{font-size:14px;color:var(--dim);padding:8px 0 8px 20px;position:relative}
.tl-card li:before{content:"";position:absolute;left:0;top:16px;width:7px;height:1px;background:var(--gold)}
.gate{display:flex;align-items:center;gap:16px;margin:-30px 0 54px;color:var(--mute);font-size:11.5px;letter-spacing:.16em;text-transform:uppercase}
.gate .dia{width:10px;height:10px;background:var(--gold);transform:rotate(45deg);flex-shrink:0;margin-left:-48.5px;margin-right:28px}
.gate .ln{flex:1;height:1px;background:var(--rule-soft)}

/* faq open animation */
.faq .aw{display:grid;grid-template-rows:0fr;transition:grid-template-rows .4s cubic-bezier(.16,1,.3,1)}
.faq details[open] .aw{grid-template-rows:1fr}
.faq .aw .a{overflow:hidden}
.faq summary{transition:color .2s}
.faq details[open] summary{color:var(--gold)}

/* counters strip */
.cstrip{display:flex;gap:56px;flex-wrap:wrap;border:1px solid var(--rule);background:var(--ink-2);border-radius:5px;padding:30px 38px;justify-content:space-between}
.cstrip .ci .k{font-family:var(--display);font-size:38px;color:var(--gold);line-height:1.1}
.cstrip .ci .v{font-size:12.5px;color:var(--dim);margin-top:4px}

@media(prefers-reduced-motion:reduce){
  html.js [data-rv]{opacity:1;transform:none;transition:none}
  .marquee .track,{animation:none}
  .btn:after{display:none}
  header .logo path{animation:none;stroke-dashoffset:0}
  html.js .aline{transition:none}
  html.js .abar{transform:none;transition:none}
  html.js .aept{opacity:1;transition:none}
}

/* ══════════════════════════════════════════════════════════════
   v3 — breathing room, screenshots, ad previews, more motion
   ══════════════════════════════════════════════════════════════ */

/* ---------- rhythm ---------- */
section{padding:112px 0}
section.tight{padding:76px 0}
section.flush{padding-top:0;border-top:0}
@media(max-width:900px){section{padding:72px 0}section.tight{padding:56px 0}}
.sec-head{margin-bottom:58px}
.sec-head.wide{max-width:none;display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:end}
.sec-head.wide .lede{margin:0}
@media(max-width:900px){.sec-head.wide{grid-template-columns:1fr;gap:20px}}
.sec-note{font-size:12.5px;color:var(--mute);letter-spacing:.03em;margin:18px 0 0}
.rule{height:1px;background:var(--rule);margin:0}
.stack-24{margin-top:24px}.stack-36{margin-top:36px}.stack-56{margin-top:56px}

/* extra reveal delays */
html.js [data-rv][data-d="5"]{transition-delay:.45s}
html.js [data-rv][data-d="6"]{transition-delay:.54s}
html.js [data-rv][data-d="7"]{transition-delay:.63s}
html.js [data-rv][data-d="8"]{transition-delay:.72s}

/* hero backdrop grid */
.hero:before{content:"";position:absolute;inset:0;pointer-events:none;opacity:.45;
  background-image:linear-gradient(rgba(22,24,27,.045) 1px,transparent 1px),linear-gradient(90deg,rgba(22,24,27,.045) 1px,transparent 1px);
  background-size:74px 74px;
  -webkit-mask-image:radial-gradient(ellipse 75% 70% at 60% 35%,#000,transparent 72%);
  mask-image:radial-gradient(ellipse 75% 70% at 60% 35%,#000,transparent 72%)}
.hero .wrap{position:relative;z-index:1}
.hero-badges{display:flex;gap:10px;flex-wrap:wrap;margin:0 0 22px}
.hero-badges span{display:inline-flex;align-items:center;gap:8px;border:1px solid var(--rule);border-radius:99px;
  padding:6px 14px;font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim);background:var(--white)}
.hero-badges .dot{width:6px;height:6px;border-radius:50%;background:#1E7B34;animation:pulse 2.2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(30,123,52,.45)}70%{box-shadow:0 0 0 7px rgba(30,123,52,0)}100%{box-shadow:0 0 0 0 rgba(30,123,52,0)}}
.float-kpi.two{left:auto;right:-22px;bottom:auto;top:-26px;min-width:186px}
@media(max-width:920px){.float-kpi.two{display:none}}
.hero-visual .ph{transform:perspective(1400px) rotateY(-3deg) rotateX(1.4deg);transition:transform .7s cubic-bezier(.16,1,.3,1)}
.hero-visual:hover .ph{transform:perspective(1400px) rotateY(0) rotateX(0)}
@media(max-width:920px){.hero-visual .ph{transform:none}}

/* ---------- live ticker band ---------- */
.tickband{border-bottom:1px solid var(--rule);background:linear-gradient(90deg,rgba(180,67,43,.07),transparent 45%,rgba(47,95,168,.07))}
.tickband .wrap{display:flex;gap:20px;flex-wrap:wrap;justify-content:space-between;align-items:center;padding-top:22px;padding-bottom:22px}
.tickband .ti{display:flex;align-items:baseline;gap:10px;font-size:13px;color:var(--dim)}
.tickband .ti b{font-family:var(--display);font-weight:400;font-size:24px;color:var(--gold);line-height:1}
.tickband .live{display:inline-flex;align-items:center;gap:8px;font-size:10.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute)}
.tickband .live i{width:7px;height:7px;border-radius:50%;background:#1E7B34;display:block;animation:pulse 2.2s infinite}

/* ══════════ BROWSER-FRAMED SCREENSHOTS ══════════ */
.shot{border-radius:11px;overflow:hidden;background:#fff;
  box-shadow:0 22px 54px rgba(22,24,27,.15),0 0 0 1px rgba(22,24,27,.13);
  transition:transform .5s cubic-bezier(.16,1,.3,1),box-shadow .5s}
.shot:hover{transform:translateY(-4px);box-shadow:0 30px 70px rgba(22,24,27,.20),0 0 0 1px rgba(180,67,43,.40)}
.shot-bar{display:flex;align-items:center;gap:13px;padding:9px 14px;background:#E6E7E8;border-bottom:1px solid #D3D4D6}
.shot-bar .tl{display:flex;gap:7px;flex-shrink:0}
.shot-bar .tl i{width:11px;height:11px;border-radius:50%;display:block}
.shot-bar .tl i:nth-child(1){background:#FF5F57}
.shot-bar .tl i:nth-child(2){background:#FEBC2E}
.shot-bar .tl i:nth-child(3){background:#28C840}
.shot-url{flex:1;min-width:0;background:#fff;border-radius:6px;padding:5px 12px;font-size:11.5px;color:#5F6368;
  display:flex;align-items:center;gap:7px;overflow:hidden;white-space:nowrap;text-overflow:ellipsis;
  font-family:-apple-system,"Segoe UI",Roboto,sans-serif}
.shot-url svg{flex-shrink:0}
.shot-url b{color:#202124;font-weight:500}
.shot-tabs{display:flex;gap:4px;flex-shrink:0}
.shot-tabs i{width:16px;height:3px;background:#B9BBBE;border-radius:2px;display:block}
.shot-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;background:#fff}
.shot-cap{font-size:12px;color:var(--mute);letter-spacing:.03em;margin:16px 2px 0;display:block;line-height:1.7}
.shot-cap b{color:var(--dim);font-weight:600;margin-right:10px}
@media(max-width:640px){.shot-cap b{display:block;margin:0 0 3px}}
.swipe-hint{display:none;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);margin-top:10px}
@media(max-width:900px){.swipe-hint{display:block}}

/* ══════════ META ADS MANAGER MOCK ══════════ */
.mu{min-width:1120px;background:#fff;color:#1C2B33;
  font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;line-height:1.35}
.mu-top{display:flex;align-items:center;gap:16px;padding:11px 18px;border-bottom:1px solid #DDDFE2;background:#fff}
.mu-brand{display:flex;align-items:center;gap:9px;font-weight:600;font-size:14.5px;color:#1C2B33}
.mu-brand svg{flex-shrink:0}
.mu-acct{display:flex;align-items:center;gap:8px;font-size:12.5px;color:#606770;border-left:1px solid #DDDFE2;padding-left:16px}
.mu-acct b{color:#1C2B33;font-weight:600}
.mu-top .sp{flex:1}
.mu-pill{font-size:12px;color:#1C2B33;border:1px solid #CED0D4;border-radius:6px;padding:5px 11px;background:#fff;white-space:nowrap}
.mu-pill.blue{color:#0866FF;border-color:#0866FF}
.mu-tabs{display:flex;gap:0;padding:0 18px;border-bottom:1px solid #DDDFE2;background:#fff}
.mu-tabs span{font-size:13px;color:#606770;padding:12px 16px;border-bottom:3px solid transparent;white-space:nowrap}
.mu-tabs span.on{color:#0866FF;border-bottom-color:#0866FF;font-weight:600}
.mu-tools{display:flex;align-items:center;gap:8px;padding:10px 18px;border-bottom:1px solid #DDDFE2;background:#F5F6F7;flex-wrap:nowrap}
.mu-btn{background:#0866FF;color:#fff;font-size:12.5px;font-weight:600;border-radius:6px;padding:7px 14px;white-space:nowrap}
.mu-tools .t{font-size:12.5px;color:#1C2B33;border:1px solid #CED0D4;background:#fff;border-radius:6px;padding:6px 12px;white-space:nowrap}
.mu-tools .t.mut{color:#676D76}
.mu-tools .sp{flex:1}
.mu-search{flex:0 1 250px;background:#fff;border:1px solid #CED0D4;border-radius:6px;padding:6px 12px;font-size:12.5px;color:#676D76;display:flex;gap:8px;align-items:center}
.mu-tbl{width:100%;border-collapse:collapse;font-size:12.5px}
.mu-tbl th{text-align:left;font-size:11.5px;font-weight:600;color:#606770;padding:10px 12px;border-bottom:1px solid #DDDFE2;background:#F5F6F7;white-space:nowrap}
.mu-tbl th.r,.mu-tbl td.r{text-align:right}
.mu-tbl td{padding:12px;border-bottom:1px solid #E9EBEE;white-space:nowrap;color:#1C2B33}
.mu-tbl tbody tr:hover{background:#F7F8FA}
.mu-tbl .cmp{display:flex;align-items:center;gap:10px;white-space:normal;min-width:290px}
.mu-tbl .cmp span{color:#0866FF;font-weight:500}
.sw{width:30px;height:17px;border-radius:99px;background:#0866FF;position:relative;flex-shrink:0;display:inline-block}
.sw:after{content:"";position:absolute;top:2px;right:2px;width:13px;height:13px;border-radius:50%;background:#fff}
.sw.off{background:#BCC0C4}
.sw.off:after{right:auto;left:2px}
.mu-del{display:flex;align-items:center;gap:7px;color:#1C2B33}
.mu-del i{width:7px;height:7px;border-radius:50%;background:#31A24C;display:block;flex-shrink:0}
.mu-del.learn i{background:#F7B928}
.mu-del.off i{background:#BCC0C4}
.mu-del small{display:block;color:#676D76;font-size:11px}
.mu-tbl .num{color:#1C2B33;font-variant-numeric:tabular-nums}
.mu-tbl .roas{font-weight:600;color:#31A24C}
.mu-tbl tfoot td{background:#F5F6F7;font-weight:600;color:#1C2B33;border-top:1px solid #CED0D4;border-bottom:0}
.mu-foot{padding:10px 12px;font-size:11.5px;color:#676D76;background:#fff;border-top:1px solid #DDDFE2}
.mu-bar{height:4px;border-radius:2px;background:#E4E6EB;position:relative;margin-top:5px;width:110px;overflow:hidden}
.mu-bar i{position:absolute;left:0;top:0;bottom:0;background:#0866FF;border-radius:2px;display:block;width:0;transition:width 1.1s cubic-bezier(.16,1,.3,1)}
.in .mu-bar i{width:var(--w,60%)}

/* ══════════ GOOGLE ADS MOCK ══════════ */
.ga{min-width:1080px;background:#fff;color:#202124;
  font-family:"Google Sans",Roboto,-apple-system,"Segoe UI",Arial,sans-serif;line-height:1.4}
.ga-top{display:flex;align-items:center;gap:16px;padding:10px 18px;border-bottom:1px solid #DADCE0;background:#fff}
.ga-logo{display:flex;align-items:center;gap:9px;font-size:15px;color:#5F6368}
.ga-logo b{color:#202124;font-weight:500}
.ga-top .sp{flex:1}
.ga-chip{font-size:12.5px;color:#3C4043;border:1px solid #DADCE0;border-radius:18px;padding:5px 13px;white-space:nowrap;background:#fff}
.ga-chip.blue{color:#1A73E8;border-color:#D2E3FC;background:#E8F0FE}
.ga-body{display:grid;grid-template-columns:186px 1fr}
.ga-nav{border-right:1px solid #DADCE0;padding:12px 0;background:#fff}
.ga-nav a{display:block;font-size:13px;color:#3C4043;padding:8px 16px 8px 20px;text-decoration:none;border-radius:0 18px 18px 0;margin-right:10px}
.ga-nav a.on{background:#E8F0FE;color:#1A73E8;font-weight:500}
.ga-nav .grp{font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:#6B7075;padding:14px 20px 6px}
.ga-main{padding:16px 20px 0;min-width:0}
.ga-cards{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-bottom:14px}
.ga-card{border:1px solid #DADCE0;border-radius:8px;padding:12px 14px;background:#fff;position:relative}
.ga-card.on{border-color:#1A73E8;box-shadow:inset 0 -3px 0 #1A73E8}
.ga-card.on2{border-color:#E8710A;box-shadow:inset 0 -3px 0 #E8710A}
.ga-card .t{font-size:11.5px;color:#5F6368;display:flex;align-items:center;gap:7px}
.ga-card .t i{width:8px;height:8px;border-radius:50%;background:#DADCE0;display:block}
.ga-card.on .t i{background:#1A73E8}.ga-card.on2 .t i{background:#E8710A}
.ga-card .v{font-size:22px;color:#202124;margin-top:4px;font-weight:400;font-variant-numeric:tabular-nums}
.ga-card .d{font-size:11.5px;color:#188038;margin-top:2px}
.ga-card .d.dn{color:#D93025}
.ga-chartbox{border:1px solid #DADCE0;border-radius:8px;padding:14px 12px 4px;margin-bottom:16px;background:#fff}
.ga-tbl{width:100%;border-collapse:collapse;font-size:12.5px}
.ga-tbl th{text-align:left;font-size:11.5px;color:#5F6368;font-weight:500;padding:10px 12px;border-bottom:1px solid #DADCE0;white-space:nowrap}
.ga-tbl th.r,.ga-tbl td.r{text-align:right}
.ga-tbl td{padding:11px 12px;border-bottom:1px solid #ECEDEF;white-space:nowrap;color:#202124;font-variant-numeric:tabular-nums}
.ga-tbl tbody tr:hover{background:#F8F9FA}
.ga-tbl .cn{color:#1A73E8;white-space:normal;min-width:230px}
.ga-st{display:inline-flex;align-items:center;gap:6px;font-size:12px;color:#188038}
.ga-st i{width:7px;height:7px;border-radius:50%;background:#188038;display:block}
.ga-st.lim{color:#A35400}.ga-st.lim i{background:#C46400}
.ga-tbl tfoot td{background:#F8F9FA;font-weight:500;border-top:1px solid #DADCE0;border-bottom:0}
.ga-foot{padding:10px 12px 16px;font-size:11.5px;color:#6B7075}
@media(max-width:900px){.ga-body{grid-template-columns:160px 1fr}}

/* ══════════ EVENTS MANAGER / QUALITY ══════════ */
.em{min-width:820px;background:#fff;color:#1C2B33;font-family:-apple-system,"Segoe UI",Roboto,Arial,sans-serif}
.em-top{display:flex;align-items:center;gap:14px;padding:14px 20px;border-bottom:1px solid #DDDFE2}
.em-top b{font-size:15px}
.em-top .sp{flex:1}
.em-grid{display:grid;grid-template-columns:repeat(4,1fr);border-bottom:1px solid #DDDFE2}
.em-grid div{padding:16px 20px;border-right:1px solid #E9EBEE}
.em-grid div:last-child{border-right:0}
.em-grid .t{font-size:11.5px;color:#606770}
.em-grid .v{font-size:23px;color:#1C2B33;margin-top:3px;font-variant-numeric:tabular-nums}
.em-grid .d{font-size:11.5px;color:#31A24C;margin-top:2px}
.em-rows{padding:6px 20px 18px}
.em-row{display:grid;grid-template-columns:180px 1fr 120px 96px;gap:16px;align-items:center;padding:13px 0;border-bottom:1px solid #E9EBEE}
.em-row:last-child{border-bottom:0}
.em-row .ev{font-size:13px;color:#1C2B33;font-weight:500;display:flex;align-items:center;gap:9px}
.em-row .ev i{width:8px;height:8px;border-radius:50%;background:#31A24C;display:block}
.em-row .cnt{font-size:12.5px;color:#606770;text-align:right;font-variant-numeric:tabular-nums}
.em-row .sc{font-size:12.5px;color:#31A24C;font-weight:600;text-align:right}
.em-meter{height:6px;border-radius:3px;background:#E4E6EB;overflow:hidden}
.em-meter i{display:block;height:100%;background:linear-gradient(90deg,#0866FF,#31A24C);width:0;border-radius:3px;transition:width 1.2s cubic-bezier(.16,1,.3,1)}
.in .em-meter i{width:var(--w,70%)}
@media(max-width:760px){.em-row{grid-template-columns:130px 1fr 90px}.em-row .sc{display:none}}

/* ══════════ AD PREVIEW / CREATIVE BOARD ══════════ */
.cboard{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
@media(max-width:1080px){.cboard{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.cboard{grid-template-columns:1fr}}
.adp{background:#fff;border-radius:9px;overflow:hidden;box-shadow:0 14px 34px rgba(22,24,27,.13);color:#1C2B33;
  font-family:-apple-system,"Segoe UI",Roboto,Arial,sans-serif;transition:transform .4s cubic-bezier(.16,1,.3,1)}
.adp:hover{transform:translateY(-6px)}
.adp-head{display:flex;align-items:center;gap:9px;padding:10px 12px}
.adp-av{width:32px;height:32px;border-radius:50%;background:#16181B;color:#B4432B;display:flex;align-items:center;justify-content:center;
  font-size:13px;font-weight:700;flex-shrink:0;letter-spacing:.02em}
.adp-head b{display:block;font-size:12.5px;color:#1C2B33}
.adp-head span{display:block;font-size:11px;color:#65676B}
.adp-head .dts{margin-left:auto;color:#65676B;font-size:15px;letter-spacing:1px}
.adp-copy{font-size:12.5px;color:#1C2B33;padding:0 12px 10px;line-height:1.45}
.adp-im{position:relative;aspect-ratio:4/5;overflow:hidden;background:#16181B}
.adp-im img{width:100%;height:100%;object-fit:cover;transition:transform .6s}
.adp:hover .adp-im img{transform:scale(1.05)}
.adp-hook{position:absolute;left:0;right:0;bottom:0;padding:16px 12px 12px;
  background:linear-gradient(transparent,rgba(0,0,0,.82));color:#fff;font-weight:700;font-size:14px;line-height:1.25;text-shadow:0 1px 6px rgba(0,0,0,.5)}
.adp-badge{position:absolute;top:10px;left:10px;background:rgba(14,17,19,.82);color:#16181B;font-size:10px;letter-spacing:.14em;
  text-transform:uppercase;padding:4px 9px;border-radius:3px;backdrop-filter:blur(4px)}
.adp-cta{display:flex;align-items:center;justify-content:space-between;gap:10px;background:#F0F2F5;padding:9px 12px}
.adp-cta .u{font-size:10.5px;color:#65676B;text-transform:uppercase;letter-spacing:.04em}
.adp-cta .u b{display:block;font-size:12.5px;color:#1C2B33;text-transform:none;letter-spacing:0}
.adp-cta .b{background:#E4E6EB;color:#1C2B33;font-size:12px;font-weight:600;border-radius:5px;padding:7px 13px;white-space:nowrap}
.adp-stats{display:grid;grid-template-columns:repeat(3,1fr);background:#fff;border-top:1px solid #E4E6EB}
.adp-stats div{padding:9px 6px;text-align:center;border-right:1px solid #E4E6EB}
.adp-stats div:last-child{border-right:0}
.adp-stats .k{font-size:14px;font-weight:700;color:#1C2B33;font-variant-numeric:tabular-nums}
.adp-stats .t{font-size:9.5px;letter-spacing:.1em;text-transform:uppercase;color:#65676B;margin-top:1px}
.adp-verdict{font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;padding:8px 12px;text-align:center}
.adp-verdict.scale{background:#E7F4E8;color:#1E7B34}
.adp-verdict.test{background:#FFF4D6;color:#8A6100}
.adp-verdict.kill{background:#FDE8E6;color:#B3261E}

/* ══════════ CHANNEL DONUT / H-BARS ══════════ */
.donutwrap{display:grid;grid-template-columns:220px 1fr;gap:34px;align-items:center}
@media(max-width:620px){.donutwrap{grid-template-columns:1fr;gap:22px}}
.donut{width:100%;height:auto;display:block}
.donut circle.seg{stroke-dashoffset:var(--o);transition:stroke-dashoffset 1.15s cubic-bezier(.16,1,.3,1)}
html.js .donut circle.seg{stroke-dashoffset:var(--hid)}
html.js .in .donut circle.seg{stroke-dashoffset:var(--o)}
.donut .dctr{font-family:var(--display);fill:#16181B}
.donut .dsub{fill:#6E727A}
.dlegend{display:grid;gap:12px}
.dlegend .dl{display:flex;align-items:center;gap:12px;font-size:14px;color:var(--dim);border-bottom:1px solid var(--rule-soft);padding-bottom:11px}
.dlegend .dl:last-child{border-bottom:0}
.dlegend .dl i{width:11px;height:11px;border-radius:2px;flex-shrink:0}
.dlegend .dl b{color:var(--bone);font-weight:600}
.dlegend .dl .pc{margin-left:auto;color:var(--bone);font-variant-numeric:tabular-nums}
.hbars{display:grid;gap:16px}
.hb{display:grid;grid-template-columns:150px 1fr 64px;gap:16px;align-items:center;font-size:13.5px;color:var(--dim)}
@media(max-width:560px){.hb{grid-template-columns:104px 1fr 54px;gap:10px;font-size:12.5px}}
.hb .tr{height:8px;border-radius:4px;background:rgba(22,24,27,.07);overflow:hidden}
.hb .tr i{display:block;height:100%;border-radius:4px;background:linear-gradient(90deg,var(--gold-deep),var(--gold));width:0;transition:width 1.1s cubic-bezier(.16,1,.3,1)}
.in .hb .tr i{width:var(--w,50%)}
.hb .vv{text-align:right;color:var(--bone);font-variant-numeric:tabular-nums}

/* ══════════ TABS ══════════ */
.tabs{display:flex;gap:6px;flex-wrap:wrap;border-bottom:1px solid var(--rule);margin-bottom:30px}
.tabs button{background:none;border:0;border-bottom:2px solid transparent;color:var(--mute);font-family:inherit;
  font-size:13px;letter-spacing:.09em;text-transform:uppercase;font-weight:600;padding:13px 18px;cursor:pointer;transition:color .2s,border-color .2s}
.tabs button:hover{color:var(--dim)}
.tabs button[aria-selected="true"]{color:var(--gold);border-bottom-color:var(--gold)}
.tabpane{display:none}
.tabpane.on{display:block;animation:fadeup .5s cubic-bezier(.16,1,.3,1)}
@keyframes fadeup{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}

/* ══════════ COMPARISON TABLE ══════════ */
.cmp-tbl{width:100%;border-collapse:collapse;border:1px solid var(--rule);background:var(--ink-2)}
.cmp-tbl th{font-size:11px;letter-spacing:.15em;text-transform:uppercase;color:var(--mute);font-weight:600;
  text-align:left;padding:20px 22px;border-bottom:1px solid var(--rule)}
.cmp-tbl th.us{color:var(--gold);background:rgba(180,67,43,.07)}
.cmp-tbl td{padding:18px 22px;border-bottom:1px solid var(--rule-soft);font-size:14.5px;color:var(--dim);vertical-align:top}
.cmp-tbl td:first-child{color:var(--bone);font-weight:500;width:24%}
.cmp-tbl td.us{color:var(--bone);background:rgba(180,67,43,.05);border-left:1px solid rgba(180,67,43,.2);border-right:1px solid rgba(180,67,43,.2)}
.cmp-tbl tr:last-child td{border-bottom:0}
.cmp-tbl tr:last-child td.us{border-bottom:1px solid rgba(180,67,43,.2)}
.cmp-wrap{overflow-x:auto}
.cmp-tbl{min-width:820px}

/* ══════════ WEEKLY REPORT DOC ══════════ */
.rdoc{background:#FBFAF7;color:#22262A;border-radius:6px;overflow:hidden;box-shadow:0 18px 44px rgba(22,24,27,.13);
  font-family:var(--sans)}
.rdoc-top{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:18px 26px;border-bottom:1px solid #E2DFD7;background:#fff}
.rdoc-top .l{display:flex;align-items:center;gap:10px}
.rdoc-top .l b{font-family:var(--display);font-weight:400;font-size:17px;letter-spacing:.1em;color:#16181B}
.rdoc-top .wk{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:#66625A}
.rdoc-kpis{display:grid;grid-template-columns:repeat(4,1fr);border-bottom:1px solid #E2DFD7}
.rdoc-kpis div{padding:18px 26px;border-right:1px solid #EDEAE2}
.rdoc-kpis div:last-child{border-right:0}
.rdoc-kpis .t{font-size:10px;letter-spacing:.15em;text-transform:uppercase;color:#66625A}
.rdoc-kpis .v{font-family:var(--display);font-size:27px;color:#16181B;line-height:1.2;margin-top:4px}
.rdoc-kpis .d{font-size:11.5px;color:#1E7B34}
.rdoc-body{padding:24px 26px 28px}
.rdoc-body h5{font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:#B4432B;margin:0 0 12px;font-weight:700}
.rdoc-body h5+ul{margin:0 0 24px}
.rdoc-body ul{padding:0;list-style:none;margin:0 0 24px}
.rdoc-body li{font-size:14px;color:#4A4E52;padding:8px 0 8px 24px;position:relative;border-bottom:1px solid #EDEAE2}
.rdoc-body li:last-child{border-bottom:0}
.rdoc-body li b{color:#22262A}
.rdoc-body li:before{content:"";position:absolute;left:2px;top:16px;width:9px;height:1px;background:#B4432B}
.rdoc-body li.k:before{content:"×";background:none;top:7px;left:0;color:#B3261E;width:auto;height:auto;font-size:14px}
.rdoc-body li.s:before{content:"▲";background:none;top:8px;left:0;color:#1E7B34;width:auto;height:auto;font-size:10px}
.rdoc-sign{border-top:1px solid #E2DFD7;padding-top:16px;font-size:12.5px;color:#66625A;display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap}
@media(max-width:680px){.rdoc-kpis{grid-template-columns:1fr 1fr}}

/* ══════════ INDUSTRY CARDS ══════════ */
.inds{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
@media(max-width:900px){.inds{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.inds{grid-template-columns:1fr}}
.ind{background:var(--ink-2);padding:28px 24px;transition:background .25s}
.ind:hover{background:var(--ink-3)}
.ind .ic{width:34px;height:34px;color:var(--gold);margin-bottom:16px}
.ind h4{font-size:15.5px;margin:0 0 6px;font-weight:600}
.ind p{font-size:13px;color:var(--dim);margin:0 0 14px}
.ind .mk{font-size:12px;color:var(--gold);letter-spacing:.04em;font-weight:600}

/* ══════════ QUOTE MARQUEE + RATED TESTIMONIALS ══════════ */
.qmq{overflow:hidden;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);padding:26px 0;background:var(--ink-2)}
.qmq .qtrack{display:flex;gap:22px;width:max-content;animation:mq 64s linear infinite}
.qmq:hover .qtrack{animation-play-state:paused}
.qmq .qc{width:400px;flex-shrink:0;background:var(--ink);border:1px solid var(--rule);border-radius:5px;padding:22px 24px}
.qmq .qc p{font-size:14px;color:var(--bone);margin:0 0 14px;line-height:1.6}
.qmq .qc .w{font-size:12.5px;color:var(--mute)}
.qmq .qc .w b{color:var(--gold);font-weight:600}
@media(prefers-reduced-motion:reduce){.qmq .qtrack{animation:none}}
.marquee:hover .track{animation-play-state:paused}
.stars{display:flex;gap:3px;margin-bottom:14px}
.stars svg{width:14px;height:14px;color:var(--gold)}
.quote .av{display:flex;align-items:center;gap:12px}
.quote .av .ci{width:40px;height:40px;border-radius:50%;background:linear-gradient(140deg,rgba(180,67,43,.35),rgba(180,67,43,.08));
  border:1px solid rgba(180,67,43,.4);color:var(--gold);display:flex;align-items:center;justify-content:center;
  font-size:14px;font-weight:600;flex-shrink:0}
.quote .vfd{margin-left:auto;font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);display:flex;align-items:center;gap:5px}
.quote .vfd svg{width:12px;height:12px;color:#1E7B34}
.quote{transition:border-color .3s,transform .3s}
.quote:hover{border-color:rgba(180,67,43,.35);transform:translateY(-3px)}

/* ══════════ DECISION LADDER ══════════ */
.ladder{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
@media(max-width:980px){.ladder{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.ladder{grid-template-columns:1fr}}
.rung{border:1px solid var(--rule);background:var(--ink-2);border-radius:5px;padding:26px 24px;position:relative;overflow:hidden}
.rung:before{content:"";position:absolute;left:0;top:0;bottom:0;width:3px;background:var(--c,var(--gold))}
.rung .cd{font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--c,var(--gold));font-weight:700;margin-bottom:12px}
.rung h4{font-family:var(--display);font-weight:400;font-size:21px;margin:0 0 10px}
.rung p{font-size:13.5px;color:var(--dim);margin:0 0 14px}
.rung .thr{font-size:12px;color:var(--mute);border-top:1px solid var(--rule-soft);padding-top:12px;font-variant-numeric:tabular-nums}
.rung .thr b{color:var(--bone)}

/* ══════════ BIG NUMBER STRIP ══════════ */
.bignums{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
@media(max-width:860px){.bignums{grid-template-columns:1fr}}
.bignums .bn{background:var(--ink-2);padding:42px 32px}
.bignums .bn .k{font-family:var(--display);font-size:clamp(38px,4.6vw,58px);color:var(--gold);line-height:1;display:block}
.bignums .bn .t{font-size:15px;color:var(--bone);margin-top:14px;display:block;font-weight:500}
.bignums .bn .s{font-size:13px;color:var(--dim);margin-top:6px;display:block}

/* ══════════ STACKED / SPLIT IMPROVEMENTS ══════════ */
.split.rev>*:first-child{order:2}
@media(max-width:880px){.split.rev>*:first-child{order:0}}
.split.wide{grid-template-columns:.82fr 1.18fr;gap:64px}
@media(max-width:1000px){.split.wide{grid-template-columns:1fr;gap:38px}}
.split.wideL{grid-template-columns:1.18fr .82fr;gap:64px}
@media(max-width:1000px){.split.wideL{grid-template-columns:1fr;gap:38px}}
.kv{display:grid;gap:0;border-top:1px solid var(--rule);margin-top:26px}
.kv .r{display:flex;justify-content:space-between;gap:18px;padding:14px 0;border-bottom:1px solid var(--rule-soft);font-size:14px}
.kv .r span{color:var(--dim)}
.kv .r b{color:var(--bone);font-weight:600;font-variant-numeric:tabular-nums}

/* ══════════ TEAM / ROLES ══════════ */
.roles{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
@media(max-width:980px){.roles{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.roles{grid-template-columns:1fr}}
.role{border:1px solid var(--rule);background:var(--ink-2);border-radius:5px;padding:26px 24px}
.role .mo{width:46px;height:46px;border-radius:50%;border:1px solid rgba(180,67,43,.35);display:flex;align-items:center;justify-content:center;
  color:var(--gold);font-family:var(--display);font-size:18px;margin-bottom:18px}
.role h4{font-size:15.5px;margin:0 0 6px;font-weight:600}
.role .rt{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:12px}
.role p{font-size:13.5px;color:var(--dim);margin:0}

/* ══════════ CASE EXTRAS ══════════ */
.case-sub{font-family:var(--display);font-weight:400;font-size:clamp(24px,3vw,34px);margin:0 0 14px}
.case-block{margin-top:72px}
.case-block>.eyebrow{margin-bottom:10px}
.twochart{display:grid;grid-template-columns:1fr 1fr;gap:26px}
@media(max-width:960px){.twochart{grid-template-columns:1fr}}
.timeline-mini{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}
@media(max-width:860px){.timeline-mini{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.timeline-mini{grid-template-columns:1fr}}
.timeline-mini .tm{background:var(--ink-2);padding:26px 22px}
.timeline-mini .tm .p{font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);font-weight:700}
.timeline-mini .tm h4{font-size:15px;margin:10px 0 8px;font-weight:600}
.timeline-mini .tm p{font-size:13px;color:var(--dim);margin:0}
.testgrid{width:100%;border-collapse:collapse;border:1px solid var(--rule);background:var(--ink-2);min-width:720px}
.testgrid th{font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);text-align:left;font-weight:600;padding:14px 18px;border-bottom:1px solid var(--rule)}
.testgrid td{padding:14px 18px;border-bottom:1px solid var(--rule-soft);font-size:14px;color:var(--dim)}
.testgrid td:first-child{color:var(--bone)}
.testgrid .w{color:#1E7B34;font-weight:600}
.testgrid .l{color:#B3261E;font-weight:600}
.testgrid .n{color:var(--mute)}
.tg-wrap{overflow-x:auto}

/* ══════════ FAQ shorthand on home ══════════ */
.faq.compact summary{font-size:18px;padding:20px 4px}

/* ══════════ MISC ══════════ */
.glow{position:relative}
.glow:after{content:"";position:absolute;inset:-1px;border-radius:inherit;pointer-events:none;
  background:radial-gradient(600px 200px at 50% 0%,rgba(180,67,43,.12),transparent 70%);opacity:0;transition:opacity .4s}
.glow:hover:after{opacity:1}
.card{transition:transform .35s cubic-bezier(.16,1,.3,1),border-color .35s,background .35s}
.card:hover{transform:translateY(-3px);border-color:rgba(180,67,43,.3)}
.mini-steps .ms{transition:background .25s}
.mini-steps .ms:hover{background:var(--ink-3)}
.stats .st{transition:background .25s}
.stats .st:hover{background:var(--ink-3)}
.note-strip{display:block;border:1px solid var(--rule);border-left:2px solid var(--gold);
  background:var(--ink-2);border-radius:4px;padding:20px 24px;font-size:13.5px;color:var(--dim);margin-top:26px}
.note-strip b{color:var(--bone)}
.disclaimer{font-size:12px;color:var(--mute);line-height:1.7;max-width:92ch;margin:26px 0 0}

@media(prefers-reduced-motion:reduce){
  .qmq .qtrack{animation:none}
  .hb .tr i,.em-meter i,.mu-bar i{transition:none}
  .adp,.shot,.card,.quote{transition:none}
  .tabpane.on{animation:none}
  .hero-visual .ph{transform:none;transition:none}
}

/* header scrolled state */
header.site{transition:height .3s,background .3s,box-shadow .3s}
header.site.scrolled{background:rgba(243,240,233,.97);box-shadow:0 10px 26px rgba(22,24,27,.10)}
header.site.scrolled .bar{height:62px}
.bar{transition:height .3s}
.adp-head span{white-space:nowrap}
.rdoc-kpis .t{white-space:nowrap}
.quote .qtop{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-bottom:16px}
.quote .stars{margin-bottom:0}
.quote .who .vfd,.quote .qtop .vfd{white-space:nowrap;font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);display:inline-flex;align-items:center;gap:6px}
.quote .qtop .vfd svg{width:13px;height:13px;color:#1E7B34;flex-shrink:0}
.quote .who.av{display:flex;align-items:center;gap:12px}
.quote .who.av .nm{display:flex;flex-direction:column;gap:2px}
.quote .who.av .nm b{font-size:14px;font-weight:600;color:var(--bone)}
.quote .who.av .nm>span{font-size:12.5px;color:var(--mute)}
.adp-im img{transform:scale(var(--z,1));transform-origin:center}
.adp:hover .adp-im img{transform:scale(calc(var(--z,1) * 1.05))}

/* ---------- overflow guard + mobile polish ---------- */
html{overflow-x:clip}
body{overflow-x:clip}
@media(max-width:920px){
  .hero-visual{margin-top:38px}
  .float-kpi{left:10px;bottom:10px;min-width:170px;padding:13px 16px}
  .float-kpi .v{font-size:25px}
  .hero-badges span{font-size:10.5px;padding:5px 12px}
}
@media(max-width:640px){
  .sec-head{margin-bottom:38px}
  .sec-head.wide{gap:16px}
  .tickband .wrap{gap:14px;flex-direction:column;align-items:flex-start}
  .cstrip{gap:26px;padding:24px 22px}
  .bignums .bn{padding:32px 24px}
  .stats .st{padding:26px 22px}
  .shot{border-radius:8px}
  .shot-url{font-size:10.5px}
  .tabs button{padding:11px 12px;font-size:11.5px;letter-spacing:.06em}
  .qmq .qc{width:290px}
  .adp-copy{font-size:12px}
  .case-hero-img{height:200px}
  .prose h2{font-size:25px}
  .case-sub{font-size:23px}
  .rdoc-top{padding:14px 18px;flex-wrap:wrap;gap:8px}
  .rdoc-kpis div,.rdoc-body{padding-left:18px;padding-right:18px}
  .timeline-mini .tm,.ind{padding:22px 20px}
  .next-case{padding:20px 22px}
}
.split.top{align-items:start}

/* ══════════════════════════════════════════════════════════════
   v4 — PAPER & CLAY
   Swiss-editorial: Archivo display · Inter Tight text · Plex Mono numerals
   ══════════════════════════════════════════════════════════════ */

body{background:var(--paper);color:var(--bone);font-family:var(--sans);font-size:16.5px;line-height:1.6}
::selection{background:var(--clay);color:var(--paper)}

/* ---------- display type: tight, confident, wide ---------- */
.display{font-family:var(--display);font-weight:700;letter-spacing:-.028em;line-height:1.02;
  font-stretch:105%;text-wrap:balance}
.hero h1{font-size:clamp(40px,4.8vw,78px);letter-spacing:-.035em;font-stretch:108%;max-width:17ch}
.hero h1 em{font-style:normal;color:var(--clay)}
.sec-head h2{font-size:clamp(30px,3.5vw,48px);letter-spacing:-.03em}
.page-hero h1{font-size:clamp(34px,4.4vw,62px);letter-spacing:-.032em}
.cta-band h2{font-size:clamp(32px,4.2vw,56px);letter-spacing:-.032em}
.split h2{letter-spacing:-.028em}
.case-sub{font-family:var(--display);font-weight:700;letter-spacing:-.026em;line-height:1.1}
.card h3,.case-card h3,.stepr h3,.tl-card h3,.next-case b,.rung h4,.prose h2,.legal h2,.faq summary{
  font-family:var(--display);font-weight:600;letter-spacing:-.018em}
.card h3,.case-card h3{font-size:22px}
.prose h2{font-size:27px;margin:46px 0 12px}
.faq summary{font-size:19px;letter-spacing:-.012em}
.legal h1{letter-spacing:-.03em}

/* ---------- labels: monospace, the strongest "designed" signal ---------- */
.eyebrow,.mq-label,.dash-cap,.shot-cap,.sec-note,.swipe-hint,
.stats .v,.kpi .t,.float-kpi .t,.case-meta .t,.res-tiles .v,.rdoc-kpis .t,
.tickband .live,.adp-stats .t,.adp-badge,.adp-verdict,.rung .cd,.role .rt,
.timeline-mini .tm .p,.tl-card .wk,.stepr .wk,.gate,.cmp-tbl th,.testgrid th,
.ptable th,.panel-top .pt,.dash-top .dt,.fgrid h4,.next-case span,.quote .vfd,
.dlegend .dl,.chip,.btn,.link-more,.tabs button,.bignums .bn .s{font-family:var(--mono)}
.eyebrow{font-size:10.5px;letter-spacing:.16em;font-weight:500;color:var(--clay)}
.chip{font-size:11.5px;letter-spacing:.02em;font-weight:500;border-radius:0}
.link-more{font-size:11.5px;letter-spacing:.09em;font-weight:500}
.btn{font-size:11.5px;letter-spacing:.11em;font-weight:500}
.tabs button{font-size:11px;letter-spacing:.13em;font-weight:500}
.dlegend .dl{font-size:13px}
.dlegend .dl b{font-family:var(--sans);font-weight:600}
.bignums .bn .s{font-family:var(--sans)}
.sec-note,.dash-cap,.shot-cap,.swipe-hint{font-size:11px;letter-spacing:.05em}

/* ---------- numerals: tabular mono everywhere a number is the message ---------- */
.stats .k,.res-tiles .k,.kpi .v,.float-kpi .v,.bignums .bn .k,.cstrip .ci .k,
.tickband .ti b,.rdoc-kpis .v,.mini-steps .n,.card .no,.tl-card .big,.role .mo,
.em-grid .v,.ga-card .v{font-family:var(--mono);font-weight:500;font-variant-numeric:tabular-nums;
  letter-spacing:-.03em}
.stats .k{font-size:clamp(28px,3vw,40px)}
.res-tiles .k{font-size:clamp(28px,3.2vw,40px)}
.bignums .bn .k{font-size:clamp(34px,4vw,50px)}
.kpi .v{font-size:24px}
.float-kpi .v{font-size:27px}
.cstrip .ci .k{font-size:34px}
.rdoc-kpis .v{font-size:24px}
.tickband .ti b{font-size:19px;font-weight:600}
.card .no,.mini-steps .n,.role .mo{font-size:12px;letter-spacing:.1em;font-weight:500}
.tl-card .big{font-size:104px;color:rgba(22,24,27,.055);letter-spacing:-.05em}
.ptable td,.testgrid td,.cmp-tbl td,.kv .r b,.hb .vv,.dlegend .pc{font-variant-numeric:tabular-nums}
.ptable .num,.ptable .g,.ptable tfoot td,.kv .r b,.hb .vv,.dlegend .pc{font-family:var(--mono);font-size:13px}

/* ---------- squared geometry, hairline rules ---------- */
.card,.quote,.panel,.dash,.rung,.role,.ind,.pbadge,.next-case,.cstrip,.note-strip,
.ba .col,figure.chart,.case-card,.tl-card,.float-kpi,.fg input,.fg select,.fg textarea,
.adp,.rdoc{border-radius:0}
.btn{border-radius:0}
.shot{border-radius:9px}          /* a real window has round corners — keep */
.adp-av,.role .mo,.pbadge .ic,.quote .av .ci{border-radius:50%}
.card,.quote,.rung,.role,.ind,.pbadge,.ba .col,figure.chart,.case-card,.tl-card,.panel,.dash{
  border:1px solid var(--rule);background:var(--white);box-shadow:none}
.card:hover,.quote:hover,.case-card:hover{transform:none;border-color:var(--bone);
  box-shadow:3px 3px 0 var(--rule-soft)}
.glow:after{display:none}

/* ---------- buttons ---------- */
.btn{border:1px solid var(--bone);color:var(--bone);background:transparent;padding:12px 22px}
.btn:hover{background:var(--bone);color:var(--paper);border-color:var(--bone)}
.btn-solid{background:var(--clay);border-color:var(--clay);color:var(--paper)}
.btn-solid:hover{background:var(--gold-deep);border-color:var(--gold-deep);color:var(--paper)}
.btn-lg{padding:15px 30px;font-size:12px}
.btn:after{display:none}          /* the sweeping "shine" is a generated-site tell */

/* ---------- header ---------- */
header.site{background:rgba(243,240,233,.9);border-bottom:1px solid var(--rule)}
header.site.scrolled{background:rgba(243,240,233,.97);box-shadow:0 1px 0 var(--rule),0 10px 30px rgba(22,24,27,.05)}
.logo .lw b{font-family:var(--display);font-weight:700;font-size:19px;letter-spacing:.13em;font-stretch:112%}
.logo .lw span{font-family:var(--mono);color:var(--clay);font-size:8px;letter-spacing:.4em}
nav.main a{font-size:14.5px;color:var(--dim)}
nav.main a:hover,nav.main a.on{color:var(--bone)}
nav.main a.on:after{background:var(--clay);height:2px}
label.burger span{background:var(--bone)}
@media(max-width:900px){nav.main{background:var(--paper)}}

/* ---------- hero ---------- */
.hero{background:none}
.hero:before{opacity:.8;background-size:88px 88px}
.hero-badges span{border:1px solid var(--rule);background:var(--white);color:var(--dim);
  font-family:var(--mono);font-size:10.5px;letter-spacing:.08em;border-radius:0}
.hero-badges .dot{background:var(--good)}
.hero-visual .ph{border:1px solid var(--bone);border-radius:0;box-shadow:10px 10px 0 var(--rule-soft)}
.float-kpi{border:1px solid var(--bone);background:var(--white);box-shadow:6px 6px 0 rgba(22,24,27,.10)}
.float-kpi .v{color:var(--clay)}
.hero-note{font-family:var(--mono);font-size:11.5px;letter-spacing:.03em}
.uline:after{height:4px;background:var(--clay);opacity:.35;bottom:2px}

/* ---------- bands & surfaces ---------- */
.marquee{background:var(--paper-2);border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.marquee.clients{background:var(--paper);border-top:0}
.marquee span{font-family:var(--mono);letter-spacing:.16em}
.marquee i{color:var(--clay)}
.tickband{background:var(--paper-2);border-top:1px solid var(--rule)}
.tickband .live i{background:var(--good)}
.qmq{background:var(--paper-2)}
.qmq .qc{background:var(--white);border:1px solid var(--rule);border-radius:0}
.qmq .qc .w b{color:var(--clay)}
section:has(.shot){background:var(--paper-2)}
.cta-band{background:var(--paper-2);border-top:1px solid var(--rule)}
.stats,.logo-wall,.mini-steps,.inds,.case-meta,.res-tiles,.timeline-mini,.bignums{
  background:var(--rule);border:1px solid var(--rule)}
.stats .st,.logo-wall .lg,.mini-steps .ms,.ind,.case-meta div,.res-tiles div,
.timeline-mini .tm,.bignums .bn{background:var(--white)}
.stats .st:hover,.mini-steps .ms:hover,.ind:hover,.logo-wall .lg:hover{background:var(--paper-2)}
.stats .k,.res-tiles .k,.bignums .bn .k,.cstrip .ci .k,.tickband .ti b,.float-kpi .v{color:var(--clay)}

/* ---------- wordmark marquee: width + weight instead of a second webfont ---------- */
.wm{color:rgba(22,24,27,.48);font-family:var(--display)}
.wm:hover{color:var(--bone)}
.wm.wide{font-stretch:125%;font-weight:700;letter-spacing:.3em;font-size:14px}
.wm.mono{font-family:var(--mono);font-weight:500;letter-spacing:.1em;font-size:14px}
.wm.serif{font-family:Georgia,"Times New Roman",serif;font-style:normal;font-size:21px;letter-spacing:.06em}
.wm.ital{font-family:Georgia,"Times New Roman",serif;font-style:italic;font-size:21px}

/* ---------- data panels (ours, not the platform mocks) ---------- */
.dash-top,.panel-top{background:var(--paper-2);border-bottom:1px solid var(--rule)}
.dash-top .dots i,.panel-top .dots i{background:rgba(22,24,27,.22)}
.kpis{background:var(--rule)}
.kpi{background:var(--white)}
.ptable th{background:var(--paper-2);color:var(--mute)}
.ptable tbody tr:hover{background:var(--paper-2)}
.ptable .g{color:var(--clay)}
.ptable tfoot td{background:var(--paper-2)}
.ptable .cname i{background:var(--good)}
.legend{font-family:var(--mono)}
.legend span{font-size:11.5px;letter-spacing:.04em}
figure.chart figcaption b{font-family:var(--display);font-weight:600;letter-spacing:-.012em;font-size:15px}
.hb .tr{background:rgba(22,24,27,.08)}
.hb .tr i{background:var(--clay)}
.hb span:first-child{font-size:13px}
.stars svg{color:var(--ochre)}

/* ---------- the browser-framed screenshots ---------- */
.shot{border:1px solid rgba(22,24,27,.18)}
.shot-bar{background:#E9E8E4;border-bottom:1px solid #D6D5D1}
.shot-cap b{color:var(--bone)}

/* ---------- weekly report document ---------- */
.rdoc{background:var(--white);border:1px solid var(--bone);box-shadow:8px 8px 0 rgba(22,24,27,.08)}
.rdoc-top{background:var(--paper-2);border-bottom:1px solid var(--rule)}
.rdoc-top .l b{font-family:var(--display);font-weight:700;letter-spacing:.13em;font-size:15px}
.rdoc-top .wk,.rdoc-body h5{font-family:var(--mono)}
.rdoc-body h5{color:var(--clay);letter-spacing:.14em}
.rdoc-body li:before{background:var(--clay)}

/* ---------- comparison table ---------- */
.cmp-tbl{background:var(--white)}
.cmp-tbl th.us{color:var(--clay);background:rgba(180,67,43,.06)}
.cmp-tbl td.us{background:rgba(180,67,43,.045);border-left:1px solid rgba(180,67,43,.3);border-right:1px solid rgba(180,67,43,.3)}
.cmp-tbl tr:last-child td.us{border-bottom:1px solid rgba(180,67,43,.3)}
.testgrid{background:var(--white)}
.testgrid .w{color:var(--good)}.testgrid .l{color:var(--bad)}

/* ---------- forms ---------- */
.fg input,.fg select,.fg textarea{background:var(--white);border:1px solid var(--rule);color:var(--bone)}
.fg input:focus,.fg select:focus,.fg textarea:focus{border-color:var(--clay);box-shadow:0 0 0 3px rgba(180,67,43,.12)}
.fg label{font-family:var(--mono);letter-spacing:.12em;color:var(--mute)}
.fg select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6'%3E%3Cpath d='M0 0l5 6 5-6z' fill='%236E727A'/%3E%3C/svg%3E")}

/* ---------- process timeline ---------- */
.tl-track:before{background:var(--rule)}
.tl-fill{background:var(--clay)}
.tl-card:before{background:var(--paper);border-color:var(--clay)}
.tl-card .wk{border:1px solid rgba(180,67,43,.4);border-radius:0;font-family:var(--mono);color:var(--clay)}
.tl-rail .tr-item.on .dot{background:var(--clay);border-color:var(--clay);box-shadow:0 0 0 4px rgba(180,67,43,.14)}
.gate .dia{background:var(--clay)}
.check li:before{color:var(--clay)}
.bigquote{border-left:3px solid var(--clay)}
.bigquote p{font-family:var(--display);font-weight:600;font-style:normal;letter-spacing:-.02em;line-height:1.3}

/* ---------- FOOTER: the one dark anchor on the page ---------- */
footer.site{background:var(--ink-solid);border-top:0;color:#E8E6E1}
footer.site .logo .lw b{color:#F3F0E9}
footer.site .logo svg circle{stroke:#D2694E}
footer.site .logo svg path{stroke:#F3F0E9}
footer.site .logo svg circle:last-of-type{fill:#D2694E}
footer.site .logo .lw span{color:#D2694E}
.fgrid p{color:#9A978F}
.fgrid h4{color:#7E7A73;font-family:var(--mono)}
.fgrid a{color:#B8B5AD}
.fgrid a:hover{color:#F3F0E9}
.fbot{border-top:1px solid rgba(243,240,233,.14);color:#85817A}
.fbot a{color:#85817A}
.fbot a:hover{color:#F3F0E9}
footer.site .fgrid p a{color:#D2694E !important}

/* ---------- misc ---------- */
#pbar{background:var(--clay);height:3px}
.note-strip{background:var(--white);border-left:3px solid var(--clay)}
.pbadge{background:var(--white)}
.pbadge .ic{border-color:rgba(180,67,43,.4);color:var(--clay)}
.ind .ic{color:var(--clay)}
.rung:before{width:4px}
.next-case{background:var(--white)}
.next-case:hover{border-color:var(--bone);box-shadow:3px 3px 0 var(--rule-soft)}
.faq details[open] summary{color:var(--clay)}
.faq summary:after{font-family:var(--sans)}
.disclaimer,.fnote{font-family:var(--mono);font-size:11px;line-height:1.8;letter-spacing:.02em}
.lede{font-size:17.5px;color:var(--dim)}
.card p,.quote p{color:var(--dim)}
.quote p{color:var(--bone);font-size:15.5px}
.case-hero-img{border-bottom:1px solid var(--rule)}
.adp{box-shadow:none;border:1px solid var(--rule)}
.adp:hover{transform:translateY(-4px);box-shadow:4px 4px 0 var(--rule-soft)}
.adp-av{background:var(--ink-solid);color:#D2694E}
.donut .dctr{fill:var(--bone);font-family:var(--mono);font-weight:500;letter-spacing:-.02em}
.donut .dsub{fill:var(--mute);font-family:var(--mono)}

/* ---------- corrections: text that sits ON a dark photo must stay light ---------- */
.adp-badge{background:rgba(22,24,27,.84);color:#F3F0E9;border-radius:0;letter-spacing:.13em}
.adp-hook{color:#fff}
/* long-form small print reads badly in mono */
.disclaimer{font-family:var(--sans);font-size:12.5px;line-height:1.75;letter-spacing:0;color:var(--mute)}
.fnote{font-family:var(--sans);font-size:12.5px;letter-spacing:0}

/* ---------- fixes ---------- */
/* the `background` shorthand above reset repeat/position — restore them on the select */
.fg select{background-color:var(--white);background-repeat:no-repeat;background-position:right 14px center;
  background-size:10px 6px}
/* `.fgrid a{display:block}` outranks `.logo{display:flex}` and was stacking the footer lockup */
footer.site .logo{display:flex;align-items:center;gap:11px}
footer.site .logo .lw{display:flex;flex-direction:column;line-height:1}
.wm{color:rgba(22,24,27,.62)}
.fgrid h4{color:#928E86}
.fbot,.fbot a{color:#9A968E}
.mu-tbl .roas{color:#1E7B34}

/* small clay text needs a darker step than the brand fill (4.5:1 at 10–13px) */
.eyebrow,.link-more,.chip,.rdoc-body h5,.rung .cd,.logo .lw span,
.tabs button[aria-selected="true"],.faq details[open] summary,
.qmq .qc .w b,.ind .mk,.tl-card .wk,.stepr .wk,.cmp-tbl th.us{color:var(--clay-text)}
.tabs button[aria-selected="true"]{border-bottom-color:var(--clay)}
.link-more:hover,.chip{border-color:rgba(158,55,34,.4)}
/* Meta's green, one step down so the numbers are readable as text */
.em-grid .d,.em-row .sc,.em-row .ev i{color:#1E7B34}
.em-row .ev i{background:#1E7B34}
/* Google blue drops below 4.5:1 on its own #E8F0FE tint — one step darker there only */
.ga-chip.blue,.ga-nav a.on{color:#12509E}